SMASH the Running Festival

Official Social Media Partner

This year, we're excited to announce a partnership with Baltimore-based marketing technology company, R2integrated, who has designed a unique social media platform called R2iSMASH that will be used to showcase this year's running festival.

Launching on Monday, September 28^th, R2iSMASH will drive interactivity around this year's races by combining feeds from popular social networking sites into one presentation window. The Baltimore Running Festival R2iSMASH site will feature event-related video, Tweets, Flickr, and cell phone photos, videos, and blog feeds—all collected simultaneously, yielding a real-time gallery of event content and commentary.

With R2iSMASH, we will leverage the viral impact of social media and can give anyone who cannot attend race day a taste of one of Charm City ’s premiere sporting events, allowing for engagement from almost anywhere.  

Stay tuned for more details about the R2iSMASH Baltimore Running Festival site.