CareFirst to Provide Free Race Photos
CareFirst to Provide Free Race Photos at the Baltimore Running Festival Using Pic2Go Technology
Baltimore, Md. (DATE, 2017) – Corrigan Sports Enterprises (CSE) announced today every runner participating in this year’s Baltimore Running Festival will receive free professional race photos compliments of CareFirst BlueCross BlueShield (CareFirst). Runners can opt-in to use the Pic2Go experience sharing platform and have their photos uploaded directly to their Facebook accounts on race day, or can download high resolution photos to their email accounts post-event.
“For more than 10 years, CareFirst has lent its support to the Baltimore Running Festival and the thousands of athletes and spectators who participate. We are excited to further expand our partnership with CSE and provide runners with a token commemorating such a notable achievement,” said Jon Kromm, Vice President of Market Research and Product Development at CareFirst.
“A runner doesn’t ‘officially’ complete a race until they share photos of their accomplishment through social media,” joked Lee Corrigan, president of CSE. “Thanks to CareFirst, every runner will have that special keepsake of several course photos to remember their journey through the streets of Charm City.”
“Pic2Go has proven to be an integral part of the athlete experience at 2017 CSE events such as the Frederick Running Festival and Baltimore 10 Miler, with most runners having photos on their Facebook walls before they cross the finish line,” said Mike Nusbaum, owner of Pic2Go USA. “Corrigan Sports is leading the trend towards providing a top-notch experience that is immediately sharable on social media.”
Runners can register for the free photo service during race week. The 17th annual festival will take place on Saturday, Oct. 21, and features distances for runners of all ages and abilities: marathon, CareFirst BlueCross BlueShield half-marathon, four-person team relay, ShopRite 5K and Kids Fun Run. Race officials anticipate a field of more than 25,000 runners from every state and three dozen countries.
About CareFirst BlueCross BlueShield
In its 79th year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.2 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2016, CareFirst invested nearly $44 million to improve overall health, and increase the accessibility, affordability, safety and quality of health care throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our website at www.carefirst.com or follow us on Facebook, Twitter, YouTube, LinkedIn, Instagram or Google+.
About Corrigan Sports Enterprises, Inc.
Corrigan Sports Enterprises (CSE) was established in 1991 with the goal of creating, managing and implementing sports and event marketing opportunities for the corporate community. In that time, CSE grew into one of the strongest marketing organizations in the Baltimore/Washington area. In 2010 the addition of the Oakland (Ca.) Running Festival and the partnership with the Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) enabled CSE to expand nationally. Other CSE running properties include the Baltimore Running Festival, the Frederick Running Festival, Baltimore 10 Miler, Columbia Triathlon, and Iron Girl Columbia Triathlon to name a few.
Established in 2010, Pic2Go is a worldwide solution provider for Sponsored Race Photography, providing endurance event participants with free branded photos to instantly share on social media. Pic2Go’s Patent Pending 2D barcode photo tagging and social sharing technology is used by major events and sponsors in more than 20 countries, offering an innovative and effective channel to maximize brand engagement, social reach, and fan acquisition. For more information on Pic2Go opportunities in the USA visit www.Pic2GoUSA.com and on Facebook, Twitter, LinkedIn and Instagram @Pic2GoUSA.